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Apr 24, 2014

Keeping Affiliates Motivated


Running affiliates programs is easier than ever with


the software and help available now. However, keeping


your affiliates motivated and selling isn't quite


as easy to do. If the success of your business rests


upon how your affiliates perform, you make want to


provide them with the right tools to get the job


done successfully.



If you are already running an affiliate program for


your products, you should know that a large number of


people who sign up for your program never to be


heard from again. You can however, reduce the number


of non productive affiliates by remaining in touch


with them constantly.



Remind them of their usernames and passwords, and


tell them where to log in to check their stats or


get creative. Always keep them informed of new


product lines or changes in policy or procedures.



The key to motivation is making sure that you stay


in touch. Always pay attention to who your top


sellers are, and make sure that you contact them


on a regular basis. Pay attention to who your worst


producers are, and make sure you stay in touch


with them constantly as well.



The main reason most affiliates don't perform that


well is because they don't possess any leadership


or guidance. This can easily be changed by writing


a marketing course, which you can even offer for


sale to non affiliates, although you should make


it available to your affiliates at no charge.



Keep your creatives and sales copy up to date. You


should also provide new material for your affiliates


to use on a regular basis. Providing them with


nothing but a text link and one banner just


doesn't generate much excitement at all.



Provide your affiliates with sales letters, reviews,


ads, banners of different shapes and sizes, and


anything else that comes to mind. Be sure that your


affiliates know the material is there for them to


use. Always listen to your affiliates, and get


the proper feedback on your material.



You should also hold virtual meetings. Set up chat


rooms where your affiliates can attend virtual


meetings on a weekly basis. Be sure to answer any


questions, have motivated speakers, and aything


else you can think of to make the meetings more


motivated.



Given your affiliates the credit they deserve is


also very important. Each month, you should give


credit to the best performers in your affiliate


newsletter. Give small bonuses to those that


perform well, and you can even set up a payment


structure that rewards higher commissions and bigger


volumes of sales.



Always make sure you do everything you can to


help your affiliates succeed and make money in


your program. If they are making money - you are


succeeding and making money as well. In reality -


their success is your success.


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