Keeping Affiliates Motivated

Running affiliates programs is easier than ever with

the software and help available now. However, keeping

your affiliates motivated and selling isn't quite

as easy to do. If the success of your business rests

upon how your affiliates perform, you make want to

provide them with the right tools to get the job

done successfully.

If you are already running an affiliate program for

your products, you should know that a large number of

people who sign up for your program never to be

heard from again. You can however, reduce the number

of non productive affiliates by remaining in touch

with them constantly.

Remind them of their usernames and passwords, and

tell them where to log in to check their stats or

get creative. Always keep them informed of new

product lines or changes in policy or procedures.

The key to motivation is making sure that you stay

in touch. Always pay attention to who your top

sellers are, and make sure that you contact them

on a regular basis. Pay attention to who your worst

producers are, and make sure you stay in touch

with them constantly as well.

The main reason most affiliates don't perform that

well is because they don't possess any leadership

or guidance. This can easily be changed by writing

a marketing course, which you can even offer for

sale to non affiliates, although you should make

it available to your affiliates at no charge.

Keep your creatives and sales copy up to date. You

should also provide new material for your affiliates

to use on a regular basis. Providing them with

nothing but a text link and one banner just

doesn't generate much excitement at all.

Provide your affiliates with sales letters, reviews,

ads, banners of different shapes and sizes, and

anything else that comes to mind. Be sure that your

affiliates know the material is there for them to

use. Always listen to your affiliates, and get

the proper feedback on your material.

You should also hold virtual meetings. Set up chat

rooms where your affiliates can attend virtual

meetings on a weekly basis. Be sure to answer any

questions, have motivated speakers, and aything

else you can think of to make the meetings more

motivated.

Given your affiliates the credit they deserve is

also very important. Each month, you should give

credit to the best performers in your affiliate

newsletter. Give small bonuses to those that

perform well, and you can even set up a payment

structure that rewards higher commissions and bigger

volumes of sales.

Always make sure you do everything you can to

help your affiliates succeed and make money in

your program. If they are making money - you are

succeeding and making money as well. In reality -

their success is your success.

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Managing And Recruiting Affiliates

Once affiliates begin to sign up, even if you are

automatically approving them, its in your best

interest to audit your network on a regular basis.

Now, the FTC is making marketers responsible for

the actions of their affiliates. If your affiliates

get out of control, it could cost you a lot of money.

You'll have hundreds of affiliates sign up for your

program. Hobbyists, spammers, webmasters and even

marketers. It's very important that you review

each one on a regular basis to ensure the way they

are promoting you is acceptable to your company and

above all - its legal.

Below, you'll find some tips when screening:

1. All affiliates must have an active web

site. If not, they may be spammers.

2. The affiliate site content must relate

to your products or services.

3. The site should have appropriate levels

of content.

4. Misuse of content. Be very clear with

your affiliates and what content they can use from

your website.

Affiliate fraud

Fraud with affiliates has been increasing over the

last several years, which is another great reason

to screen your affiliates on a regular basis. With

fraud, there are two main types:

Malware - Some affiliates out there have developed

software that is installed on a machine, normally as

part of a free download. When someone clicks on the

affiliate link, the true affiliate ID is replaced

with the fraud.

Fake purchase - If you have a product of high value

that returns large commissions for affiliates, you

may notice some bad parties signing up, then using

stolen or fake credit card information to purchase

products via their links.

Communicating with affiliates

Good affiliates are normally busy, as they can

easily forget about your services and products.

As time goes by, your offers can wind up less in

less visited areas or accidentally deleted.

It's extremely important to stay in contact with

your affiliates, even more so with the high performers.

Do not wait for them to contact you, as if you

do, it normally means they are reporting a problem.

By taking the time to contact them, you are showing

that you are interested in the partnership.

You don't need a new product as an excuse to

contact your power affiliates. Even if it's just

a quick note to ask if they need anything. You

can also use the opportunity for feedback on your

program as well.

Managing a successful affiliate program is not an

easy task you can fully automate, as you'll have

to get involved. Happy affiliates are more

productive, and the more money they make - the

more money your company makes as well.

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The Importance of Search Engines for Affiliates!

Search engines play a very important and central role in the field of affiliate marketing. These are considered to be your ultimate weapons. Search engines are responsible for the introduction of your website to hundreds and thousands of people. Most of the traffic that is hitting your website mainly comes from the search engines. Popular search engines are Google, Yahoo etc.

When a person searches for any information, the search engine goes through all the indexed pages and presents the searcher with all the websites that match the written phrase. The pages that have high ranking come first. It is very obvious that visitor will click on the website that is coming at the top. It is very rare that someone will browse 5 or 10 pages of results and then visit the website listed there. So in order to maximize your web traffic your website must have a high ranking in the search engines.

It is also noticed that most of the visitors search the top seven to eight search engines. The most important search engine is GOOGLE. Your website will be introduced to lots of users by these search engines. A search engine is a really big source to attract people and make a bring in traffic to your website. So in affiliate marketing you must learn how a search engine works.

Keyword’s Importance

Keywords have a great importance to carry traffic to your website. As we know, the majority of the users search their topics, through various search engines, using the keywords. Select the keywords for your website. Always try to select the keywords that have less competition and are hot. After selecting the keywords for your webpage try to get the higher page rank. If someone searches for your keywords on the search engines, then your website should come in on the first page to get the maximum benefit.

How People Come to Your Website

Researches have proved that if a consumer wishes to search a website to get any kind of information or to purchase any product or service, he searches websites through either of the ways which are given below:

First method is the use of search engines. The most well known and used search engines are Google, Yahoo and MSN. Someone can find the link of your website in an article, forum or another website. By hitting that link he may visit your website. Some others may find the link of your website in their email. There are many possible sources from which someone can find the link of your website.

It is however observed that 90% of your website visitors are coming from the search engines. Only 10% traffic is generated by other sources like emails, forums and various miscellaneous websites. This means that you should concentrate on your page rank in the search engines to receive the high traffic.

How Search Engine Works

Every search engine uses an algorithm to calculate the page rank of a website. No one knows the exact algorithm. But it is a known fact that the websites that have high website content related to their keywords are ranked higher. Another important factor is the traffic coming from other high ranking website. For example if you have joined a forum which has high page rank, you should post your text there and at the end you can paste your website link. Now, whenever someone from that website clicks on your website, it will make your page rank higher. Another factor is how many websites have your websites link on their page. If such a website is greater in number and are highly ranked websites, then your ranking will also be increased. You can use the link exchange and banner exchange techniques to take this benefit.

Conclusion

About 90% of your web traffic is coming from the major search engines. So if you want to get more traffic and more sales in affiliate marketing then you should use different methods to increase your page rank in major search engines like GOOGLE, MSN and YAHOO.

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Tips for Clickbank Affiliates

Clickbank is a well known, reliable affiliate network. It is known as the best place to earn fast money as an affiliate. Clickbanks fee is very reasonable and the tools and services they provide are great. All new affiliates are recommended to join Clickbank to start their business.

Clickbank deals with digital products which are downloadable on the internet. There is no requirement of any physical delivery. After you are registered with Clickbank as an affiliate, you can choose any product from the pool of available products to promote. There are more than ten thousand products currently available.

The sales commission offered by the merchants on Clickbank is usually very high and affiliates can make 50% per sale.

Thousands of affiliates have joined Clickbank and are earning an income on a regular basis. You shouldn’t hesitate in joining Clickbank if you want your business to take off!

Let me give you some tips while working with Clickbank.

Promote Your Products in Forums

Search for some forums, at least three, that are related to your product with a high page ranking. Register on these forums and just start a discussion in the forum where maximum people are involved. Post your questions there or answer some questions of other members. Do not add any promotion text in the body of your posts. You are allowed to put your signature at the end of your post. Here is where you can put you name, your website link and your affiliate products link.

When you become an active member of this forum then you may get some traffic from these forums to your website. And you may know that when your website is getting the hits from some high rank website, then the page rank of your website is also increased. In this way you will get a double advantage. One is the traffic and second is the higher page rank. This will ultimately result in more sales of the products you are promoting.

Promote Your Products in E-mails

In this day and age, most everybody uses email to contact others. Your email may be personal, study related, business oriented etc. But at the end of your email text you are allowed to write you signature. Don’t neglect this signature. With your name, remember to add your affiliate link at the end. It means that with every email your affiliate links are advertised. If you send out 100 emails daily, it means 100 additional people are looking at your affiliate link everyday.

Try to expand your contact list. Use as many methods as you can to grab the email addresses of new people. Use online forums, chat forums etc to make new friends. Your email list must contain a minimum of a few hundred contacts. DO NOT spam. Don’t send email to the people who don’t know about you or who don’t want to receive your emails. Otherwise your email will be blocked and you will lose your contacts. Your emails should always be interesting to get the reader’s attention.

Promote Your Products on a Website

Most affiliates of Clickbank have their own website to promote their products. So it is recommended to upload your own website. Your website should be related to the products you are promoting. For example if you are promoting some antivirus product, then your website contents must match this theme.

Try to make your website clean and simple. Add your affiliate links in every page of your website. Don’t put big ugly banners to advertise the products. Instead use 2 to 3 lines of text links to promote the Clickbank products.

Conclusion

Clickbank is a popular affiliate network of digital products. You should start your business with Clickbank to become a successful affiliate. Try to use the forums, emails and your website to promote your Clickbank products for better results. Remember, the fees of Clickbank are very reasonable and they offer a larger number of products to choose from.

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