Article Your Way Through the Marketing World:

Article Marketing to Help in Affiliate Marketing

Article marketing has been around way before online media has been invented. Business establishments have been known to promote their products and services through the written media even before the internet was invented. And with the onset of the internet, online article marketing has become an easier means of promotion compared to its older predecessors.

Not only is online article marketing free (like most of its predecessors), it is non-seasonal (meaning, people can read your articles the whole year round, without exception as to what season your article is most applicable to), and can exist for even much longer than you will.

Many online business pursuits, affiliate marketing among them, have made use of the ease and the accessibility which online article marketing offers them. However, this same ease has jeopardized many qualities good ol’ fashion articles used to have: fun, quality, and creativity, among others. Many article writers have apparently forgotten the fact that their articles are trying to serve real life people, and not virtual search engines.

If you are into affiliate marketing, you are reading the right article. If you are into online article marketing to help you promote your products, all the better. This article will help you outline the qualities your affiliate marketing articles should have to provide the best profits for you, without sacrificing your potential customers’ trust.

INFORMATIVE ARTICLES

The main focus of online article marketing is to provide prospects with information at the click of a button. Your prospects do have a tendency to be impatient, so make your articles concise. Focus your articles on the product features and benefits your readers would most probably want to know about. If you feel you have enough skills as a writer, you might wish to omit some really good information about the product, and write in such a way that your readers might want to read more.

And never forget that not all information are created equal—some information are more beneficial than others, depending on the type of product you are promoting. Some products require a thorough discussion of the features, whereas a simple discussion of a product’s benefits might be enough for other types of products. The prospects should benefit from online article marketing, too, and if you have to, place yourself in your prospects’ shoes and try to imagine what kinds of things they would rather get from your articles.

QUALITY ARTICLES

Article writers nowadays are beginning to forget just how important quality is when it comes to written material. This isn’t to say that you have to be a major in journalism or a Nobel Prize winner in Literature to get to write well. The internet is bombarded with article-writing tips, a lot of which are even focused on online article marketing. If you still aren’t confident enough, you might wish to hire someone else for the job. Always remember that quality, and not quantity, articles will be best for your affiliate marketing venture.

WRITE FUN ARTICLES

How many crowded parties have you been to your entire life? And in how many out of these parties did you actually remember the names of all the strangers who attended? See how easy it is to remember the guy with the great sense of humor, or the girl with great conversational skills? Leave the same impression with your online article marketing efforts. Make your affiliate marketing prospects remember you. They may not buy anything off your hands right away, but the moment you sell them something they feel they need, the chances of them hesitating given their knowledge of your written humor is quite small.

POST IN ARTICLE DIRECTORIES

This might just be the best way for you to get your articles read by as many people as possible. If you do decide to post your articles to as many article directories as you can handle, please have the decency to write articles that deserve that much exposure. Reading a badly written article is, well, bad enough, but having it posted all over the World Wide Web?

No one needs, or wants, a badly written article, all the more, hundreds of the same thing. Do yourself a favor and don’t simply kiss your success in the affiliate marketing world by posting hundreds of useless words online.

SEARCH ENGINE OPTIMIZE YOUR ARTICLES

Article marketing is entirely useless if you can’t get people to read your articles. Make your articles easier to find online. Imagine what keywords your prospects are most likely to enter when looking for your products. Establish them in appropriate places throughout your article. And don’t forget the quality of your articles. Never ever forget.

Affiliate marketing has now become a much easier venture to undergo, especially with article marketing aiding its efforts. You can be successful in either of these ventures (affiliate marketing and article marketing) if you work hard enough. Following the tips mentioned won’t hurt as well. Always remember that in the world of business, success is never too far away.

THOUSANDS QUALITY but FREE PLR ARTICLES @ Build Web Page Free PLR .blogspot.com

Feel free to use the articles as content for your website. Either rewrite the articles (recommended) or use the articles on your website as is.

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Advergaming: Advertising through video games

The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming.

ATL Advergaming can be vaguely explained as a promotional video game. The business incorporates interactive video games on their website so as to create more awareness about their product among the website visitors. This method is also used to attract more visitors to the site and to increase the traffic flow on the website. If the games are made for product advertising, the product is highlighted in the game.

Before the invention of the internet, floppy disks and later compact disks were used as a medium to promote games and in turn a particular product. It started with floppy disk basically to create awareness as well as product promotion. The first Advergame was distributed by American Home Food, which was developed by Chef Boyardee. Taco Bell and Coca Cola followed it by giving customers floppy disks containing promotional games. The first Advergame to be distributed on compact disk was by Chex and General Mill. The graphics of these games have matured from arcade style flash to three-dimensional.

BTL Advergaming comprises of recruitment tools like In-game advertising, militiamen and edutainment. Usually the mascot of the particular company is depicted as the hero in such games. Pepsi man and Burger man were the mascots used in promotional games designed by Pepsi and Burger King respectively. The storyline of these games can be commercial, educational or political like the game American Army created to attract more youth towards devoting their life to army and also games meant to promote sports like Formula One racing are also a part of this technique.

In-game advertising is more commercial type and is purely targeted for promotion of the product via the game. This is really picking up and even movies are promoted by this method. Like on the website of the movie, The Mummy, there are games which have a storyline similar to the movie and the player is given knowledge of the facts about the movie and its subject, Egyptian Mummy. Educational Advergaming refers to games that portray a moral message to the players.

These games can also act as a medium of advertisement themselves like in the video game of EA Sports; banners of Pepsi line the frame of the game. By using this strategy the companies are able to provide low price or free games to the consumers. This is also effective in reducing the price of games that have a monthly fee.

TTL Advergaming or through the line Advergaming is the most rare form of Advergaming. URL links are embedded into a game that takes the players to the web pages, which has BTL Advergaming. Different methods are used to attract the player to a particular webpage. In the game ” Enter the Matrix” URL hyperlinks are depicted in the background, which the player is forced to click to learn about the facts relating to the plot of the next level and at the same time advertises about the product. The curiosity to learn about the theme of the game attracts the player, although it might not be necessary to click to finish the game. Such kinds of games are usually known as link-chases as one link will lead to another. Website visitors are sometimes tempted with a prize to prompt them to click the URL.

This technique of advertising is really beneficial as it not only creates awareness among the player but also among his friends who lands the website upon friend’s suggestion. The success of Advergaming is dependant on word of mouth and thus is also known as viral marketing. In the year 2004, this industry generated around $83.6 million and involved 105 million players.

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How to come up with a good site through article marketing

Article marketing has become one of the tools that sites used to increase their page rank in search engines like Yahoo and Google; increase their site views and of course also increase their site advertisements.

To those who are not familiar with the term, article marketing is the use of articles to promote a product or create an awareness about a topic that is closely related to the product. For instance, if you are selling a product that treats hypertension, you will have to come up with articles that will make people with hypertension take notice. And what would interest them more than an article on their illness! These articles will frequently have bio box at the end, which will detail the name of the company and their contact information. Some who are writing savvy will even be able to incorporate the product's name into the article.

Article marketing used to only exist in flyers and mailings. But now with the world wide web, articles have proliferated sites. Not only are articles now used to market products, it is also now primarily used to promote the site and increase its page rank in search engines. With a good page rank, site views are better and therefore revenues from site advertisers will also be good.

The use of articles for this has however led to problems in article quality and reliability. Articles now have become lousy in terms of the information that it gives as well as in the way it is written. All are haphazardly done, perhaps because site owners sacrifice quality for quantity.

But it is not yet too late. Here are some ways to make sure that you get quality articles for your site:

1. Hire professional writers

A lot of people can write but few can write a well-written piece that is grammar mistake free and cohesive to the topic. If you create good content for your site, not only will you have presence in the search engines, you will also be considered as a site where good information can be gotten. Just look at what happened with the wikipedia. It may be more expensive though to hire professional writers but your site will however be known for quality articles.

2. Hire professionals on the field or experts on the topic

It is good to quote resource persons in your articles. Being experts in the field that you are writing about, they will lend credibility to your piece. But of course, if you can, you should also look into hiring these experts to write the articles themselves. This will be great for the site and also a great exposure for them. They will not even ask for a fee!

3. Get editors to clean up the articles

If you cannot pay good writers to do the job, at least hire an editor who can look at the articles and clean them up for you. Depending on the kind of editing involved, editors may be expensive but having clean and well-written articles will help your site get the credibility that it needs.

4. Photos.

Article marketing is not just about the articles. You also need to make sure that you have a visual representation to accompany the articles. This will make the article visually appealing to the site viewers.

THOUSANDS QUALITY but FREE PLR ARTICLES @ Build Web Page Free PLR .blogspot.com

Feel free to use the articles as content for your website. Either rewrite the articles (recommended) or use the articles on your website as is.

You can say thanks for the articles by giving us a link back at http://buildwebpagefreeplr.blogspot.com/ on your links page.