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Apr 24, 2014

Search Engine Relationships To Marketing


The landscape of search engines have went through


some drastic changes over the years. Not only with


technology, but also with various partnerships


between the many different search companies as well.



You might be running your search engine queries on


a particular search engine, although who is actually


supplying the results - it could be a different


company altogether.



Below, is a list of the search engines that feed your


precious keywords:



Yahoo


Yahoo provides the primary search results for Yahoo


search, Alta Vista, and AllTheWeb, and receives paid


listings from Yahoo Search Marketing (formerly known


as Overture).



Google


Google provides the primary search engine results


to Google AOL Search and also Netscape. Google also


supplies paid listings to Lycos, Ask, Netscape, AOL


Search, and HotBot. It also supplies secondary


results to HotBot and receives it's directory data


from DMOZ.



Lycos


Lycos receives the directory search results from


DMOZ, primary results from Ask, and paid listings


from Google Adwords.



Hotbot


Hotbot receives directory search results from DMOZ,


primary search results from Ask, and paid/secondary


results from Google Adwords.



Ask


Ask provides primary results to Ask, Hotbot, and


Lycos. It receives secondary search results from


Teoma and the directory results from DMOZ, with


paid listings from Google Adwords.



In relations to marketing, search engines can


provide anything you want to know. If someone is


looking for something, they normally refer to the


search engines. When they type it in, the highest


sites on the engines will show - which is normally


where the visitor will go.



By keeping good position on the search engines,


you'll be near the first for visitors who are looking


for a certain product. You can make a lot of money


with search engines as well, if you know what you


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